Internet Marketing Strategy.
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Internet Marketing Strategy.
Every Business presents it's unique set of Marketing challenges and online you will need an Internet Marketing Strategy to follow.
Internet Marketing
Internet Marketing has changed in many ways although the Internet is still a very young business environment. You could say that Internet Marketing is still in it's infancy and online marketing methods evolve at a tremendous pace. The Internet changes minute by minute and more businesses are trying to capitalize on the opportunities available.
Most traditional principles of marketing still apply to the Internet but there are many new and unique marketing strategies that have become available as a result of the online reality.
Planning and projecting a business start-up offline can be a process of best guesses and assumptions. In any type of business marketing, an effective marketing strategy should minimize the risks and uncover opportunities through the use of historical data and accurate metrics. The internet is a marketers dream-come-true in the data and metrics department.
Search Engines
If you have ever thought you were anonymous online you are greatly mistaken. It's an illusion.
We have all heard the phrase "big brother is watching". On the internet, it's the search engines!
Oh yes, they're watching, recording, collecting, disseminating, processing, filtering, and selling the digital footprints left all over the internet. They're not the only groups collecting information online but we will focus on the search engines for the moment.
Why are Search Engines Important?
- People will find your website or blog address with a search engine.
- Search Engines rate/rank each webpage and blog in their index.
- Major search engines provide essential resources for using the internets' many features.
Think of the phone book in your area. A phone book lists the names of people, their address, and their telephone number. Each item is referred to as a listing. Now, think of your phone directory on steroids! That's a search engine!
A search engine not only lists basic information like the white pages of a phone directory, it also provides the yellow page information as well. And so much more. A search engine can also tell you every piece of information contained on your website, right down to how often you use a specific word.
So, if it was your home indexed by a search engine, it would collect and store information about EVERYTHING contained in your home. They would even know where the cufflinks you inherited from your deceased Uncle Franks' estate, which you haven't seen in 20 years, is stashed away. No-doubt you get the idea.
There is debate about the exact percentage of internet users using search engines to find information. Some say between 80 or 90 percent. You can be sure the majority of people use them, and they search for everything from movie listings to the diagnosis and cure for the common cold.
How often do you use a search engine to find something on the web?
Which search engine do you use?
Most search engines collect and store information on millions and millions of pages and sites on the internet which is then stored in their database. When you type in a search-term they spit out a Search Engine Results Pages which lists links to sites that most closely match your
search-term or KEYWORD in a specific order.
This order is commonly referred to as a pages' rank!
The closer to the first position the higher the rank.
Search engines differ in the ways they collect, manage, and display information, which we will investigate in another section. However, when you are considering an internet marketing strategy, your starting point is understanding that you will be judged and ranked by the search engines.
If your site deals with bicycle repair and a user searches that keyword phrase, you don't want to be listed on page 432 in the last position of the SERPs! We will spend much more time on the topic of rank later on this site.
Whether you need an email address or a blog, the major search engines will give it to you free! Yup, FREE! They also provide all kinds of free stuff to lure surfers to choose them as their engine of choice.
You may ask: Why do it for free... how do they make online income and survive? Ok! They sell stuff as well but they're also playing a popularity contest and need traffic. Oh! Traffic, did someone mention TRAFFIC! Relax! We'll get there soon.
Even thought most search engines provide you with lots of resources, all search engine are not created equal and the one search engine that we will focus on is Google. Why Google? Google is the biggest and the most popular search engine on the internet today. And besides, they got the best cool stuff for free! If you are going to make money online, you MUST understand Google and how to use it. Many a web entrepreneur has failed because they didn't understand Google. It boggles, or should I say googles, the mind. If you are going to have an effective internet marketing strategy, put Google at the top of your must-learn list.
We will constantly show you how to take advantage of "The Big G" throughout webshooz.com.
Your Internet Marketing Strategy will include more than search engines and how to use them effectively, but it is the starting point for developing your business strategy and marketing plan.
You will develop exactly how you are going to proceed with the organization and structure of your online presence using the search engines and more specifically Google.
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